Social Media 101

Tips, guides and how-to's for social media professionals

Strategy Guides

Guides designed to help you think strategically about your social media initiative:

• Strategy Guide: Getting Started with Social Media
  This strategy guide takes you through seven fundamental planning questions to help you get started with planning your social media program.

 

How-to Guides

Short articles on how to tackle specific topics and issues within social media:

• How To: Partner for Social Media Success (PDF)
  Struggling to launch a large-scale social media campaign without the necessary staff and resources? Agencies, here’s how to smoothly enlist a technology provider to meet your goals and make your client happy.

 

Whitepapers

Documents on social media and Reality Digital social media technology:

• Whitepaper: Building Online Communities in a Down Economy (PDF)
  This whitepaper explores best practices for implementing social media projects, opportunities for companies that adopt social media, and why some companies have failed in their social media endeavors.