Social Media for Publishers
Get the scoop faster with dynamic tools and citizen journalism
With print readership in decline, publishers are moving online to reach increasingly Web-savvy audiences who consume and create content in near real-time as events happen. Readers are no longer passive but have become active citizen journalists who contribute to the conversation through blogs, forums and mass social networking sites. Reality Digital enables publishers to create their own branded online environments that promote the creation and sharing of UGC news and buzz, while giving professional journalists an easy solution for publishing dynamic articles enhanced with online videos and photos. With Reality Digital's social media solutions, publishers can move away from static “broadcaster” towards facilitator, moderator and expert participant.
Key Customers
Reality Digital's social media platform enables you to:
- Create fully-branded online communities that enable professional and citizen journalism
- Integrate UGC upload and sharing capabilities to increase user engagement
- Introduce high-quality video to increase page views and site stickiness
- Create blogs, forums and other popular social networking features which promote community and conversation around news and stories
- Monetize media assets with online video and display advertising
- Manage UGC content through comprehensive moderation tools to ensure quality assurance standards are met
- Monitor critical site activity with 24/7 administrative access to real-time reports