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- 02.16.10 | mad.co.uk
Reality Digital Crystal Ball for 2010
Robert Proctor, head of EMEA at Reality Digital looks into the Crystal Ball and predicts the major impact events for the digital sector in 2010. Social Media for brands will benefit from improved analytics and measurable ROI...
- 01.25.10 | ReputationOnline
Rob Proctor on ‘The year business got social’
Whilst few would disagree that 2009 was an annus horribilis for the business sector, as the impact of the global economic downturn was more widely realised, it can also be looked upon as the year in which the first fresh shoots of recovery appeared...
- 01.21.10 | Social Media Examiner
5 Ways to Make Video a Social Experience
Cynthia Francis, CEO of Reality Digital (which makes social video platforms for enterprise), gives great advice for people starting out in creating video for their social networks. “Always keep in mind the goal of the video you’re going to create..."
- 01.12.10 | Small Business Computing
The Top Small Business Technology Trends for 2010
Cynthia Francis, CEO of Reality Digital, a provider of social-media marketing tools, sees a continued emphasis on social media in 2010 — but with a more unified approach. “In 2010, we see businesses moving away from piecemeal social media marketing..."
- 11.24.09 | MarketingProfs
Five Tips for Building an Online Community
A thriving community requires defined goals and a clear strategy if it is to consistently attract and engage participants. Below are five tips to help you build an online community.
- 11.04.09 | CMSWire
Reality Digital Shines Its Spotlight on Video Distribution
Offering a white-label service to video content publishers, now any business can get on-board the online video train thanks to Reality Digital's Spotlight.
- 10.28.09 | IT Business Edge
Simplifying the Management of Online Video
When you add all those factors, it makes a pretty compelling argument for a software-as-a-service application such as Reality Digital, which just added a new capability that simplifies the management tasks associated with distributing video content...
- 10.28.09 | IVTV
Reality Digital's New Broadband Video Platform Lets Businesses "Socialize" their Video Assets
San Francisco-based Reality Digital on Tuesday launched Reality Digital Spotlight, a white-label broadband video management and distribution platform. According to the company, Spotlight is an SaaS-based platform that eliminates the need for...
- 10.28.09 | Streaming Media
Reality Digital's Spotlight Points Way to Social Video
As the world of online video grows, we're seeing more full-service solutions that make distributing video simple, customizable, and scalable. Online media veteran Reality Digital launches Spotlight today, a platform that lets enterprises with existing...
- 10.28.09 | NewTeeVee
Reality Digital the Latest to Go White-Label
Reality Digital, the former digital asset management company and consulting firm that became an interactive agency building video communities for brands, is now revisiting its software side. The San Francisco-based company is launching today...
- 10.28.09 | TechCrunch
Reality Digital Jumps Into The Online Video Platform Pool With Spotlight
Reality Digital, a provider of white-label social media platforms for brands, is introducing a new spin-off service today called Spotlight. With the new offering, the company makes its entry into the market of online video management and distribution...
- 10.27.09 | EContent
Reality Digital Spotlights Video Hosting
It goes without saying that an online presence is essential for the success of almost any modern media company, whether it's a local institution like a radio or television station or a national brand...
- 09.21.09 | Computerworld
One company's ROI tally for social media
Reality Digital Inc., a San Francisco-based technology company that helps other businesses launch social media campaigns, is a big proponent of calculating ROI -- for its own uses of social media as well as for customers'.
- 09.16.09 | iMedia
Find a social media strategy that works for you
Businesses, both small and large, have embraced online communities and social networks as the next big thing in marketing. Public social networks, such as Facebook, have seen a dramatic rise in popularity and business adoption as marketers scramble to...
- 09.14.09 | mad.co.uk
HP & YouTube partnership is democracy of expression in action
There has been much discussion and much analysis of how the digital world has grown up. Rather than a steady growth of technological advancement from the mid-nineties, growth has come in spurts and that is often the way with revolutions.
- 09.09.09 | SME Web
Social media strategies for the SME
The continuing rise of a range of social networking technologies has made it increasingly easy for people to share their voice, opinions, rate their favourite products, review their favourite interests – generally, communicate with others.
- 09.03.09 | The Engaging Brand Blog
Show 259 - Social Networking Brand Case Study: Gurgle.com
Today we take a look at a case study of how a brand is using social networking. I talk with Pettrina Keogh who is the Managing Director of Gurgle. This is a site aimed at young mothers and is a fantastic example of how a brand can use social networking...
- 09.03.09 | Snoo.ws
NASCAR fans race to Pepsi 500 contest
Pepsi is teaming up with social media platform Reality Digital to give NASCAR fans the opportunity to recount their favourite moments, memories and drivers from one of the sports premier racing teams, Hendricks Motorsports.
- 09.03.09 | MediaPost
Pepsi Launches Video Contest For NASCAR Fans
With the help of social media platform provider Reality Digital and TBWA/Chiat/Day, Pepsi has launched a video contest for the NASCAR crowd. Fans are being asked to recount their favorite NASCAR moments from one of the sport's best-known stock car...
- 08.27.09 | mad.co.uk
Contest model off-sets advertising downturn
It is clear from even a cursory glance at the television schedules that the talent show is a dinosaur born again argues Rob Proctor, Head of EMEA at Reality Digital.
- 08.21.09 | BrandRepublic
Reality Digital to boost social networking capabilities on Gurgle.com
Social media outfit Reality Digital has signed a deal with parenting community Gurgle.com to introduce richer video and social networking capabilities to the site.
- 08.18.09 | ZDNet
35 vote-worthy SXSW social business panels
The South By Southwest Interactive (SXSWi) Panel Picker opened yesterday with more than 2K topics for consideration. It took some time and focus but I dug through the 2,215 SXSW Interactive speaking submissions.
- 08.13.09 | Chartered Management Institute
Are managers prouder of innovative companies?
Using social media tools in the workplace can improve communication and make better collaboration with clients and staff, according to a group of experts. Social networking software company Reality Digital said that businesses can cut communication costs.
- 08.13.09 | Women in Technology
Social media 'aids cooperation' at work
The use of social media in the workplace has been advocated by a business expert. By utilising the internet to stay in touch with colleagues and customers, employees can improve their ability to collaborate, communicate and cooperate...
- 08.06.09 | BusinessWire
Research and Markets: Video CMS Providers Are Estimated To Enable 26.4% of Total Professional Content Views on a Monthly Basis In 2009
Video CMS, custom media player, indexing and metadata platform providers have acquired 1,820 total accounts to date, and forecast to generate $180 million in annual revenue in 2009, an increase of 62.9%.
- 08.06.09 | Point Zero Magazine
Integration is Key to Brand Extension
Whilst many leading tech savvy brands have wholeheartedly embraced the concept of social networking, understanding the value of an effective social media strategy and executing efficient strategies...
- 07.30.09 | VideoNuze
15 Seconds of Fame (15sof.com): A Broadband, Social Media-Based Version of "American Idol"
Andy Warhol's famous quote that "everyone gets their 15 seconds of fame" is the inspiration behind a new web site called 15sof.com that is like a broadband, social media-based version of the hit show "American Idol," but created and promoted...
- 07.21.09 | Small Business CEO
Social Media Strategy: Free Is Nice, But Is It Good For Your Business?
As a small business, you probably have limited budget and resources and you need to be sure any investment you make in social media is worthwhile. Does it make sense to pay for a branded online community or can free public social sites deliver the same...
- 07.08.09 | The Guardian
Elevator Pitch: Reality Digital aims to make UGC easy
Rob Proctor is the head of Europe, Middle East and Asia (EMEA) for Reality Digital. The San Francisco-based company has 35 employees and just closed a $7m series B round of funding. The service makes it easy for companies to add social media functions...
- 07.01.09 | mad.co.uk
Economic downturn inspires innovation
Whilst the economic recession continues to have a far reaching impact across the whole spectrum of the business world, the negatives of which are widely reported across the media, there are potentially positive by-products says Rob Proctor, Head of EMEA..
- 07.01.09 | MarketingVOX
How-To: Use Customized Socnets to Meet Brand Goals without Overspending
Although the potential benefits of social media marketing are huge, many marketers are afraid to take the leap. But to remain relevant in the digital world and survive the economic downturn, businesses would be prudent to leverage social media networks...
- 06.17.09 | EContent
To Brand or Not to Brand: Connecting Online Communities
According to Cynthia Francis, CEO and co-founder of Reality Digital, a white label online community vendor, “the value of creating a brand focused experience allows the brand itself, and also the consumer, a different kind of engagement.
- 05.14.09 | CMSWire
8 Must Read Articles - Social Computing in the Enterprise
#3. Why SaaS and Social Media Are Thriving: CEO of Reality Digital, Cynthia Francis, tells us why social media solutions are thriving in this economic downturn...
- 05.11.09 | mad.co.uk
Moving the goalposts; the evolution of social media networks for the SME
Whilst the current economic climate has and will continue to hit many industries hard, the digital sector, built on a wave of continual technological innovation and fresh opportunity continues to grow and evolve.
- 04.16.09 | bMighty
Q&A With Cynthia Francis Of Reality Digital: Why Build A Social Community For Your Business?
With so many of your customers and potential customers using social media, can you afford not to? Increasingly, the answer is no. Launching a social media program is cheaper and faster than you might think, but beware of the pitfalls.
- 04.03.09 | ZDNet
Jumping on the UGC bandwagon is a good move for businesses
In Guy Kawasaki’s own words at his keynote at the first UGCX Conference last month, “Nobodies are the new somebodies.”
- 03.02.09 | EContent
Reality Digital Builds on its Opus and Composes a Harmony
Reality Digital CEO Cynthia Francis imagines a world where the subtlety and nuance of language - which are so often lost in the text-based world of the internet - become a natural part of online communication.
- 03.01.09 | CMSWire
A Self-Service Social Media Platform For SMBs
When CMSWire spoke with Reality Digital on the state of social media and SaaS-based solutions, CEO Cynthia Francis hinted that big news was coming in the near future.
- 03.01.09 | Snoo.ws
Reality Digital launches new social media platform
Reality Digital has announced it is launching a turn-key social media platform for small to medium size businesses.
- 02.26.09 | eWeek
Social Networking Provider Wants Harmony with SMBs
While midmarket companies are looking into social networking sites such as Facebook, MySpace or Twitter, Reality Digital wants small businesses to know its social networking platform, Harmony, is built for them.
- 02.26.09 | NewTeeVee
Vid-Biz: Panther Express, Reality Digital, Mobui
Reality Digital Launches Social Media Platorm; white label's "Harmony" is a self-service tool for SMBs to build online video and social networking communities.
- 02.26.09 | VideoNuze
Reality Digital Pursues SMBs with New Harmony Social Media Platform
Yesterday, Reality Digital, a player in the white-label social media space, announced "Harmony," a new self-service social media/online video sharing platform targeted to small-to-medium sized businesses.
- 02.26.09 | Contentinople
Reality Digital Tries to 'Harmonize' Social Media
Reality Digital Inc. has announced a new platform called Harmony that is designed to enable small and medium-sized businesses (SMBs) to launch social media tools on their brand Websites.
- 02.26.09 | CloudAve
CloudNews for February 27th, 2009
A new version of Opus 3.0, flagship SaaS based enterprise product of Reality Digital, Inc., a leading provider of white-label social media solutions for businesses was today announced by the company.
- 02.25.09 | FierceVideoOnline
Reality Digital launches white-label video offering for SMBs
Reality Digital, a white-label social media company focused on enterprise applications, announced the new version of its Opus product and a lower-cost offering for the SMB market called Harmony Thursday.
- 02.25.09 | TMCnet.com
Reality Digital Hosts Social Media Building Blocks 2009
What: Social Media Building Blocks 2009 is an in-depth conference that addresses the latest iterations of social media, such as UGC community sites, video mashup contests and branded campaigns tied to ecommerce.
- 02.11.09 | CMSWire
Why SaaS and Social Media Are Thriving
According to Reality Digital CEO Cynthia Francis, social media is the right place to spend those marketing dollars and she says their SaaS solution will give you much more bang for your buck.
- 01.16.09 | iMedia Connection
How to partner up for social media success
Struggling to launch a large-scale social media campaign without the necessary staff and resources? Here's how to smoothly enlist a technology provider to meet your goals and make your client happy.
- 12.19.08 | ZDNet
NFL uses Reality Digital to turn fans into video producers
When the league wanted to turn that into a social experience, it combined the Adobe technology with a hosted service platform for storing, sharing and managing user-generated content from Reality Digital.
- 12.08.08 | MediaWeek
Website owners not responsible enough over UGC, survey reveals
Website publishers need to take more responsibility for user-generated content, a survey of the digital media sector has concluded.
- 12.04.08 | San Francisco Business Times
San Francisco online video firm grows with social media
These are good times for Reality Digital, a 5-year-old San Francisco startup that provides interactive video and social media features for corporate web sites.
- 11.30.08 | mad.co.uk
Only 9% of viewers find overlay video ads intrusive, finds ITV
Only 9% of people find overlay video ads to be intrusive and detract from their overall viewing experience, according to a report by ITV.
- 11.23.08 | InternetEvolution
Artists' Sales Site Hosts 3D Tours
A new site is launching today to promote the sharing, buying, and selling of creative arts online. But unlike every other digital content arena...
- 11.19.08 | New Media Age
Brands still concerned by online ad placement
Brands are still concerned that not enough is being done to ensure their ads aren't being placed against inappropriate content online.
- 11.19.08 | New Media Age
Advertisers far from convinced by YouTube ad deal
Google's latest attempt to monetise YouTube has failed to convince digital specialists that it provides effective advertising opportunities.
- 11.04.08 | CMSWire
Reality Digital: Social Media and SaaS are Thriving
If you need more evidence that social media and SaaS are thriving despite these tough economic times, Reality Digital can provide it.
- 11.02.08 | mad.co.uk
Moderate & monetise - How to benefit from the explosion in user generated video content
With numerous reports indicating that the UK and European market for user generated video content is set to explode over the next four years...
- 11.01.08 | NewTeeVee
UGC + Golf Tips = MyTourSwing.com
Capturing yourself doing a sport is a great way to improve your game (unless you're me, in which case there isn't a flash card big enough...
- 10.20.08 | iMedia UK
All things in moderation: the future of user generated content
With the U.K. and European market for user-generated video content set to rocket over the next four years, the important question for publishers...
- 10.01.08 | That's Technical
UK Online Publishers & Advertisers to Capitalize on Global Growth in Consumer Demand for User Generated Video
UK & European enterprise publishers and advertisers are set to capitalise on the global growth in consumer demand for user generated video and social media content...
- 10.01.08 | New Media Age
Reality Digital to launch into UK market
US digital technology company Reality Digital is to launch in the UK next month to take advantage of the boom in social media.
- 09.30.08 | USA Today
Women fleeing tech jobs because of glass ceiling
Women in tech face a tough go climbing the corporate ladder.
- 09.30.08 | New Media Age
ITV trials overlay ad formats across Local site to boost revenues
It's also working with technology company Reality digital to build community platforms around its new social media offerings, such as its Snap Britain site.
- 09.11.08 | SF Business Times
Investors creating funds to back women-run businesses
As the number of women CEOs funded by venture capitalists nationwide continues to dwindle, some local investors see a golden market opportunity.
- 08.05.08 | VJournal
Women enterpreneurs are "it"
After bootstrapping her company for 2 years, Cynthia Francis, founder and CEO of Reality Digital, determined it was time to seek additional capital...
- 07.09.08 | Forbes
Why Is Venture Capital Still A Boys' Club?
In May John Doerr, legendary financier behind the likes of Google, Amazon.com and Intuit, shared a secret of his success with the audience...
- 05.12.08 | CMSWire
Reality Digital: User Participation Key to Social Media Marketing
Organizations today understand that a key focus of their marketing activities must be in the social media arena. If they are really smart, they also...
- 05.06.08 | eMediaWire
Harper Collins' Rothstein, Nortel's Finter, Playboy's Yurkovic and Reality Digital's Francis Keynote at Henry Stewart New York
On May 12-13, at the Marriott Marquis Hotel, Times Square, senior executives from HarperCollins, Nortel, Playboy Enterprises and Reality Digital will address...
- 04.28.08 | New Media Taste Makers
Why being like YouTube but for Food is not a Business Model
Only YouTube can be YouTube, that's the common wisdom. And by most accounts YouTube does YouTube very well, which is why other business models...
- 04.23.08 | TechCrunch
Create Your Own YouTube, Pray You Can Make Money
YouTube sold for $1.6 billion. How much will you sell yours for?
- 03.31.08 | Pulse 2.0
Reality Digital Raises $6.3 Million 2nd Round of Funding
Social media has transformed the marketing landscape. For the first time, there's a transparent environment where consumers can express...
- 03.31.08 | The Deal
6N Silicon, Reality Digital, Mobango and More
San Francisco's Reality Digital Inc., a provider of brand-focused social media technology for businesses, has received a $6.3 million Series B round...
- 03.31.08 | Killer Startups
RealityDigital.com - White Label Solution For WebVideos
Don't lose the opportunity of cashing in on today's rage for user generated videos, reality TV and the social network phenomenon; consider RealityDigital.
- 03.31.08 | CNET.com
Venture roundup: Reality Digital, Razz Newly Flush with Cash
Venture capital is still flowing steadily for online media ventures. Here are several deals from the last day.
- 03.31.08 | Venture Capital Update
Reality Digital Received $6.3 Million for a UGC Platform
Reality Digital received $6.3 Million in series B funding from OpenView Venture Partners.
- 03.30.08 | VenutureBeat
Reality Digital, a White-Label Video Service, Gets Funding to Expand
Reality Digital provides software that web publishers can use to host their own collections of videos. The company was founded in 2004, before the latest wave...
- 03.30.08 | TechCrunch
Reality Digital Raises $6.3 Million Series B
Everybody wants to get in on social networking and user-generated video. Reality Digital, a white-label YouTube that lets media sites add video-uploading...
- 03.30.08 | Contentinople
Reality Digital Raises $6.3M
The video advertising platform company Reality Digital Inc. has closed a Series B funding round for $6.3 million. Investments came from...
- 03.30.08 | NewTeeVee
Reality Digital Raises $6.3M
Reality Digital, a white-label video company with a great customer list, has raised $6.3 million in second-round funding from OpenView Venture Partners.
- 03.30.08 | San Francisco Business Times
Reality Digital Raises $6.3M
In its second round of venture funding, online video software company Reality Digital raised $6.3 million.
- 03.30.08 | Digital Media Wire
Reality Digital Lands $6.3 Million for Social Media Tools
Reality Digital, a provider of brand-focused social media services for businesses, announced on Monday that it has raised $6.3 million...
- 03.30.08 | Silicon Valley Insider
White Label Video Sharer Reality Digital Raises $6.3M. Now It Has To Fight YouTube
SF-based Reality Digital, which powers user-generated video features for MTV Networks, Travel Channel and Lonely Planet, raised a $6.5 million series B round...
- 03.30.08 | Mashable
Reality Digital Gets Another $6.3M for White-Label Video
Branded video SaaS Reality Digital has just announced the closing of its $6.3 million Series B round of venture funding, led by OpenView Venture Partners.
- 03.30.08 | PaidContent.org
Reality Digital Gets $6.3 Million Second Round For White Label Video Services
Reality Digital, an SF-based provider of white label video services, has raised a $6.3 million second round from OpenView Venture Partners.
- 03.12.08 | NewTeeVee
Reality Digital Isn't Scared of YouTube APIs
Reality Digital CEO Cynthia Francis was at the TV of Tomorrow conference, so I nabbed her to get her company's reaction to the YouTube API announcement...
- 03.11.08 | InternetEvolution
The Future of UGC: Moving on From YouTube
Yesterday, on a conference call with Cynthia Francis, CEO of Reality Digital, I had the opportunity to hear her talk about the future of user-generated content...
- 12.17.07 | Contentinople
Reality Digital Builds Garden for MTV to Play In
At MTV.com, users can participate in contests to create their own "mash-up" videos. The toolset that offers this is powered by Reality Digital's white-label Opus social media platform.
- 12.16.07 | NewTeeVee
Reality Digital Partners with Adobe
Social media company (Reality Digital) integrates its Opus platform into online video editing tool Adobe Premiere Express.
- 12.16.07 | Premiere
Reality Digital Brings Video Editing and Media Sharing to Major Media and Entertainment Brands
Integration Enhances Community Experience, Pairs Adobe® Premiere Express with Reality Digital Software-as-a-Service (SaaS) Opus™ Media Platform.
- 11.05.07 | Sports Video Group
Reality Digital Powers MLB.com Actober Web Site
MLB Advanced Media's Actober.com Web site, designed to provide fans a forum to recreate their favorite postseason moments, was powered by Reality Digital's social media platform...
- 11.01.07 | VentureBeat
VMIX, another video software company, raises cash
VMIX joins a host of companies doing much the same thing, including Brightcove, Reality Digital, Vsocial and VideoEgg, to name a few.
- 10.31.07 | TMCnet
Reality Digital Launch of Spooky Video Site for Travel Channel
Reality Digital, a leading provider of brand-focused social media solutions for businesses, announced that it recently launched...
- 10.20.07 | TVWeek
Digital Dealmakers: Cynthia Francis
Reality Digital operates as a white-label service to power online video for media companies and publishers. Because Reality Digital operates...
- 07.22.07 | The New York Times
Site Aimed At Video Doers, Not Watchers, Expands
A video Web site is expanding its users' social networks and job opportunities - while trying to remain a little exclusive. The Daily Reel, a Web site devoted...
- 06.30.07 | SaaS Success Stories
Reality Digital Helps Businesses Boost Value of Online Video Clips
Reality Digital provides digital media management software that enables all types of organizations to reap the benefits of...
- 05.30.07 | Yahoo! Finance
Reality Digital and NewBaby.com Conceive Site for New and Expectant Moms
NewBaby.com Customization of Reality Digital Platform Delivers Mix of Pro-Produced and User-Generated Content Targeted to New and Expectant Moms.
- 05.14.07 | WebProNews
The Future of Video Goes Through Adobe
Adobe's Media Player will debut sometime this summer. There is a good chance Adobe's ecosystem plans for digital media will solidify its role in content creation...
- 05.07.07 | EE Times
Reality Digital Introduces Industry-First Open API for Social Networking and Media Sharing
In support of feature-rich, customized video sharing applications, Reality Digital today announced an open API version of the Reality Digital Opus platform...
- 04.01.07 | Broadcasting & Cable
Lonely Planet Goes Social
Lonely Planet, a travel media company, has teamed up with Reality Digital to launch an online travel community based around social networking...
- 04.01.07 | Media Post Daily
Lonely Planet Launches Video, Social Networking Site
Travel media company, Lonely Planet, has launched LonelyPlanet.tv, an online community featuring Lonely Planet TV programming, user-generated videos...
- 03.29.07 | EContent
Team Spirit: Inspiring Users to Generate Content
A new and autonomous media generation is coming of age in a culture where every individual can be a publisher, photographer, or performer.
- 02.28.07 | Business 2.0
(Not So) Lonely Planet TV
Lonely Planet, the publisher of budget travel guides and a Website, is now getting into the Web TV business.
- 01.31.06 | PCWorld
Video Sharing Helps People Stay Connected
ClipShack converts videos in a Flash: It may not offer all the bells and whistles of other video sites, but this free service makes posting your videos quick and easy.
- 10.26.05 | The New York Times
Now Playing: Your Home Video
Captain Jack is an atypical movie star. A blind Chihuahua rescued from a shelter, he does not have a B-list celebrity owner...