July 28, 2009

Reality Digital Powers 15 Seconds of Fame
Talent Discovery Site

Reality Digital's Flexible Social Media Platform Enables UGC Contests on 15SOF

SAN FRANCISCO - July 28, 2009 - Reality Digital, Inc., a leading provider of white-label social media solutions for businesses, today announced that it is powering the newly launched 15 Seconds of Fame (15SOF.com) web entertainment site. 15SOF.com combines social networking and video sharing to create a unique online talent competition where people can share their exceptional talents in short 15-second videos. Entries are submitted to various contest categories and the community votes for their favorites. This unique implementation highlights the breadth of functionality and ease of use that Reality Digital's Opus platform can offer to providers of online communities.

Using Reality Digital's social media platform to manage its user-generated content (UGC) and social networking community, 15SOF.com is adopting a business model that is novel for community sites. For years, brands have used contests to drive membership, brand awareness and engagement on and off the web; however, for 15SOF.com contests are its actual business model. On the site, entrants pay a nominal fee each time they enter a daily contest and the winner, based on highest average rating from user votes in each category, will receive a percentage of the entry fees. The pay–to-participate model is a unique way of monetizing social media without relying on advertising.

"The idea that anyone with a little talent can become famous is an exciting prospect. 15SOF.com takes the talent competition online and opens it up to people everywhere. For a nominal fee, anyone can enter the competition for a chance to win up to $1000 and be the next Internet superstar," said John Bonaccorso, CEO, 15SOF.com. "To power our contest site, we couldn't have found a better partner than Reality Digital. We needed a social media platform that could not only handle our digital assets, but also manage our pay-to-play monetization model. Reality Digital has delivered on all counts while offering a seamless and enjoyable experience to our community of users."

Reality Digital's Opus platform is specifically designed to handle the rigorous video, UGC and media management needs required by the most media intensive deployments. For the 15SOF.com deployment, the Opus platform introduces custom features unique to 15SOF.com's contest model, including: a video and photo wall of latest entries on the homepage, filmstrip navigation of other entries in a category, as well as the back-end reporting and functionality such as promo codes, payment override, and contest duration.

"This is an exciting experiment for a new model of social media monetization. Social media contests have been successful in attracting users to participate, but have rarely been considered as the sole business model," said Cynthia Francis, CEO and co-founder of Reality Digital. "Our flexible social media platform allows businesses to adopt different methods of monetization, including advertising, sponsorship, membership, eCommerce, and now pay-to-play contests. We look forward to evaluating the performance of this model and leveraging the potential that it can deliver."

For those interested in entering the 15SOF.com contest, or voting on submissions, visit: http://www.15sof.com/.

About 15 Seconds of Fame

Part talent competition, part social network and part video sharing site, 15 Seconds of Fame is a web-based entertainment company giving aspiring performers the opportunity to share their talents with the world. Anyone can compete. Anyone can judge. Anyone can win.

15 Seconds of Fame was designed to meet the demands of today's short attention culture – it's packed with just the highlights. Upload your best clips or photos, vote your favorites and win cash prizes. The clock is ticking at www.15sof.com.

About Reality Digital

Reality Digital, Inc. helps businesses drive brand recognition, engagement and revenue through white-label social media solutions that deliver custom online communities rich in digital media, user generated content and social networking capabilities. Reality Digital products include Reality Digital Opus™, a full-service social media platform for enterprises, and Reality Digital Harmony, a self-service, entry-level social media platform for small businesses and projects. Reality Digital customers include leading global brands in media, entertainment, sports, travel and retail. Founded in 2003, Reality Digital has offices in San Francisco and London. For more information, visit www.realitydigital.com.

Reality Digital Opus is a trademark of Reality Digital. All other trademarks mentioned in this document are the property of their respective owners.